The role of corporate communication in the process of organizational transformation (Master thesis)
Πυροστιάνης, Φώτιος/ Pyrostianis, Fotios
This study investigated the role of corporate communication in organizational transformation using a sample of 101 participants from various business sectors in Greece. The study tested five main hypotheses regarding the impact of communication on change acceptance, organizational performance, resistance to change and adaptability to technological change. The results showed that strategic and effective communication is positively correlated with successful implementation of organizational change and improved performance. In contrast, lack of effective communication is associated with an increased risk of failure of transformation efforts. Research has also shown that effective communication can reduce resistance to change and increase employee confidence. A particularly important finding was that organizations with a culture of open communication appear to adapt more effectively to technological change. This suggests the importance of cultivating an environment that encourages the open exchange of ideas and information. The study concludes that corporate communication is a critical factor in the success of organizational transformation. It suggests that organizations should invest in developing integrated communication strategies, training leaders in effective communication techniques and creating a culture of open communication to enhance their ability to successfully manage organizational change.
Institution and School/Department of submitter: | Δημοκρίτειο Πανεπιστήμιο Θράκης. Πολυτεχνική Σχολή. Τμήμα Μηχανικών Παραγωγής και Διοίκησης |
Subject classification: | Business communication |
Keywords: | Στρατηγική επικοινωνίας,Συγκρούσεις,Οργανωσιακές αλλαγές,Communication strategy,Conflicts,Organizational changes |
URI: | https://repo.lib.duth.gr/jspui/handle/123456789/20098 |
Appears in Collections: | Π.Μ.Σ. ΔΙΟΙΚΗΣΗ ΚΑΙΝΟΤΟΜΙΑΣ, ΤΕΧΝΟΛΟΓΙΑΣ ΚΑΙ ΕΠΙΧΕΙΡΗΣΕΩΝ |
Files in This Item:
File | Description | Size | Format | |
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PyrostianisF_2024.pdf | Μεταπτυχιακή εργασία | 1.22 MB | Adobe PDF | View/Open |
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https://repo.lib.duth.gr/jspui/handle/123456789/20098
http://dx.doi.org/10.26257/heal.duth.18787
This item is licensed under a Creative Commons License